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Business Concept Document

This document template is designed to help you quickly and easily define your business, target audience(s) and goals in a clear and concise way.  This will help you to plan your marketing strategy, and much of this information can actually be used to help build your website.  In addition to envisioning your business, you can use this template to help define a specific project, program, product or service.  

The business concept document can also be used as an executive summary to share with team members, strategic partners, investors, and anyone else that needs to quickly understand what you do and why you are doing it. As you add or delete products and services, you can edit this document to keep everyone on the same page.

At Rock You Academy, we use this with all our members to help them envision, plan, build, and launch their coaching business, programs, products and services.  Then our members have a strategy to use themselves, or they can choose to have Rock You Academy execute it with them.  Visit to learn more about how we can help you.

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